New Marketing Strategies : Evolving Flexible Processes To Fit Market Circumstance.
By: Chaston, Ian
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Material type: 
BookPublisher: New Delhi : Response Books, 2000Description: vii,199p.ISBN: 9788170368830.Subject(s): Marketing -- Management | MarketingOnline resources: Click here to access online Summary: Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N On Display | HF5415 CHA 2000 (Browse shelf) | Available | 22984 |
Offering an overview of current and classic theories and approaches in marketing, this book demonstrates that different concepts are individually appropriate in specific circumstances.
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